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1. Decode the Consumer Need
Which signals should shape your next product? Explore how digital communities, social listening and AI-powered insights reveal unmet needs and where regulatory and scientific perspectives can help turn consumer conversations into a meaningful product brief.
2. Decode the Innovation
What sits behind technology-driven beauty? Understand how AI, ingredient intelligence and emerging formulation technologies influence product development. Examine the assumptions, possibilities and questions brand RLs should raise before an innovation moves forward.
3. Decode the Evidence
What can the technology actually tell you? Explore digital testing, predictive models and AI-supported analysis. Understand how outputs are validated, what they mean for the finished product and where further evidence or expert judgment is needed.
4. Decode Consumer Trust
How does technology shape what consumers believe? Examine skin-analysis tools, personalised recommendations and AI-generated communication and how brand regulatory leaders can help guide accuracy, transparency and accountability across the consumer experience.
Four Chapters. One Connected Journey.
Explore the Programme
Follow the Journey from Consumer Need to Consumer Trust.
A Connected View of Beauty Technology
Decode follows four connected stages: identifying consumer needs, developing products, evaluating performance and shaping consumer experience. Understand how decisions at one stage influence the next.
Technology Solutions for Modern Beauty Brands
Hear complementary perspectives on how technologies work, what information they depend on and where expert judgment remains essential. Practical examples connect the methods to decisions inside beauty brands.
Deeper Understanding. Better Questions.
The event is designed to be practical and hands-on, not a trend-focused webinar or high-level discussion.
A Clearer Role for Brand Regulatory Leaders
Leave better equipped to contribute to technology discussions across your brand, recognise where further investigation is needed and connect regulatory, scientific and innovation teams earlier in the process.
For Scientific & Technology Contributors
Put your solution in front of beauty brands evaluating what comes next.
Decode welcomes contributors who can explain scientific and technological methods, share practical experience and examine their implications for beauty brands.
Contributions may explore consumer intelligence, AI-assisted development, formulation technologies, digital measurement, predictive approaches and personalised consumer experiences.
Each contribution should address how the technology works, what supports its outputs, where its limitations lie and how brand teams should evaluate its use. Sessions are developed with the Regulatory Leaders team as part of the editorial programme.